Within the last hour or so, Disney have declared that they will be shutting down development on their “Toys to Life” game Disney Infinity, closing Avalanche Studios (the developers of said game) and getting out of the video-game publishing business altogether.
“After a thorough evaluation, we have modified our approach to console gaming and will transition exclusively to a licensing model. This shift in strategy means we will cease production of Disney Infinity, where the lack of growth in the toys-to-life market, coupled with high development costs, has created a challenging business model. This means that we will be shutting down Avalanche, our internal studio that developed the game. This was a difficult decision that we did not take lightly given the quality of Disney Infinity and its many passionate fans.”
According to Ben Fritz, a writer for The Wall Street Journal who focuses mainly on Disney products, states that Disney will “take $147 Million charge” but the “mobile and licensed games [continue].”
That is everything at the moment. I am stunned by this turn of events as I thought that Disney Infinity was doing very well for them. Turns out my instincts were wrong and in fact the “Toys to Life” genre is going the way of plastic instruments. Shame as I thought it was a great idea.
FYI: “Toys to Life” games are usually games that require you to buy models, put them on a portal of some kind which reads the microchip in them and then display said model in the game for you to control. The actual game-play usually involves basic platforming as they are primarily aimed at children.